STRATEGI PENINGKATAN PEMASARAN DAN PENJUALAN PRODUK OLAHAN BUAH MANGROVE MELALUI PEMBUATAN WEBSITE

Abstrak

Mangrove plants have several benefits apart from protecting beaches from erosion, one of which is producing processed fruit that is beneficial for health. One of the resident UKMs in Medokan Ayu Surabaya, namely "UKM Somano", has succeeded in processing the fruit of this mangrove plant into various processed foods and drinks, which have many benefits and are also in great demand by the community. Even though UKM Somano is considered to have innovated in processed food and beverage products made from mangrove fruit, UKM Somano actually faces problems with the marketing system for its processed products. Somano's products are currently only widely known through Instagram and traditional markets near where they live, and only a few people know about its UKM products. Therefore, in this community service activity, we developed a website and provided support to UKM Somano in terms of digital literacy, which displays various goods made from mangrove fruit and contains the business profile of UKM Somano. By developing a website and providing digital literacy training to UKM Somano, it is believed that more and more people will know about the many innovative products that can be made from mangrove fruit, which in turn will enable these business actors to produce more innovations in processed mangrove fruit.