PEMANFAATAN DIGITAL MARKETING DALAM UPAYA PEMASARAN D’YURA KITCHEN

Deisya Maulida Al Hamid; Nelson Rumui; Syukron Anas

doi:10.36257/apts.v6i2.6636

Penulis

Deisya Maulida Al Hamid Politeknik Negeri Fakfak http://orcid.org/0000-0002-5632-144X
Nelson Rumui Politeknik Negeri Fakfak
Syukron Anas Politeknik Negeri Fakfak

DOI:

https://doi.org/10.36257/apts.v6i2.6636

Kata Kunci:

MSMEs, Marketing, Digital Marketing, Business, Community Service

Abstrak

For MSME practitioners, the most appropriate choice to increase revenue and develop theirbusiness is to do digital marketing by utilizing technological developments and social media.Unfortunately, not all business owners know how to do effective marketing in order to reachpotential customers, including D'YuRa Kitchen. D'YuRa Kitchen is one of the MSMEs in FakfakRegency that operates online in the culinary field. Currently, D'YuRa Kitchen business actors arestill doing conventional online marketing by posting through social media such as Facebook,Twitter, Instagram, and WhatsApp so that D'YuRa Kitchen cannot compete with other similarbusiness actors. Digital marketing is an online marketing method that utilizes the sophistication ofinternet algorithms in recording the habits of internet users, making it easier for businesses totarget potential customers. In the midst of competition from online business actors today, digital marketing is the right choice so that business actors can easily market their businesses effectively.The team’s community service activity is to assist D'Yura Kitchens in digital marketing of theproducts sold by D'Yura. Digital Marketing has proven to be able to boost the number of productsales and revenue of D'YuRa Kitchen in a short time.

Biografi Penulis

Deisya Maulida Al Hamid, Politeknik Negeri Fakfak

Department : Manajemen Informatika (Informatics Management)Rank : Asisten Ahli

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