PEMANFAATAN DIGITAL MARKETING DALAM UPAYA PEMASARAN D’YURA KITCHEN

Abstrak

For MSME practitioners, the most appropriate choice to increase revenue and develop their
business is to do digital marketing by utilizing technological developments and social media.
Unfortunately, not all business owners know how to do effective marketing in order to reach
potential customers, including D'YuRa Kitchen. D'YuRa Kitchen is one of the MSMEs in Fakfak
Regency that operates online in the culinary field. Currently, D'YuRa Kitchen business actors are
still doing conventional online marketing by posting through social media such as Facebook,
Twitter, Instagram, and WhatsApp so that D'YuRa Kitchen cannot compete with other similar
business actors. Digital marketing is an online marketing method that utilizes the sophistication of
internet algorithms in recording the habits of internet users, making it easier for businesses to
target potential customers. In the midst of competition from online business actors today, digital marketing is the right choice so that business actors can easily market their businesses effectively.
The team’s community service activity is to assist D'Yura Kitchens in digital marketing of the
products sold by D'Yura. Digital Marketing has proven to be able to boost the number of product
sales and revenue of D'YuRa Kitchen in a short time.