PENDAMPINGAN PEMBUATAN KEMASAN DAN IKLAN KULINER KHAS DAERAH PRODUK PEDAGANG KECIL DI KECAMATAN ILIR BARAT I PALEMBANG
DOI:
https://doi.org/10.36257/apts.v5i1.4249Keywords:
promotion, advertisement, persuasive, packaging, culinaryAbstract
Abstract
Palembang is famous for not only songket clothes but also specific food such as pempek and mie celor (stemmed noodles). Many Small Micro Medium Enterprises (SMMEs) need coaching in order to succeed in their busines. They do not have sufficient financing sources and strategies to grow and face fierce business competition. One of necessary assistances is helping them improve their packaging and develop persuasive advertisements through social media promotion. The two SMMEs, Pempek Cek Eha and Mie Celor Ujuk Imam 26, are located in Kecamatan Ilir Barat I Palembang. This community service activity was carried out to help fostered the SMMEs to survive in their current situation through product packaging and online advertisement development. Good product packaging can be used for online advertising activities, which are expected to increase sales during the pandemic. Their previous packaging seemed to be careless and unattractive. Their promotions and sales were managed conventionally through direct face to face and limited online transactions, as well as from personal information, so that the orders had not been maximized. The educative program was conducted through counselling and couching the SMMEs. Data from pretest and posttest showed positive effects of the program.
Keywords: promotion, advertisement, persuasive, packaging, culinary.
Downloads
References
R. B. Hendijani and B. H. Chern, “Food Hunting - A Search of the Past and Dream of the Future,†Procedia - Soc. Behav. Sci., vol. 144, pp. 218–222, 2014, doi: 10.1016/j.sbspro.2014.07.290.
A. Özlem and N. Mehmet, “Eating Habits Changes During Covid-19 Pandemic Lockdown,†ESTÜDAM Halk Sağlığı Derg., vol. 5, pp. 169–177, 2020, [Online]. Available: https://dergipark.org.tr/tr/pub/estudamhsd/796735.
R. D. M. Cortese, M. B. Veiros, C. Feldman, and S. B. Cavalli, “Food safety and hygiene practices of vendors during the chain of street food production in Florianopolis, Brazil: A cross-sectional study,†Food Control, vol. 62, pp. 178–186, 2016, doi: 10.1016/j.foodcont.2015.10.027.
Y. K. Sung, H. H. “Sunny†Hu, and B. King, “Restaurant preventive behaviors and the role of media during a pandemic,†Int. J. Hosp. Manag., vol. 95, no. March, p. 102906, 2021, doi: 10.1016/j.ijhm.2021.102906.
E. S. Yusmartini, F. Teknik, U. M. Palembang, F. Pertanian, and U. M. Palembang, “PENDAMPINGAN PELABELAN DAN PEMBUATAN WEBSITE UNTUK PEMASARAN PRODUK HASIL PENGOLAHAN SAMPAH DI TPS-3R KELURAHAN TALANG KELAPA,†vol. 3, pp. 8–13, 2020.
G. Westbrook and A. Angus, “Top 10 Global Consumer,†Euromonitor Int., no. January, p. 82, 2021, [Online]. Available: http://www.portal.euromonitor.com/portal/analysis/tab.
Y. Wang and Y. Li, “Understanding ‘Native Advertising’ from the Perspective of Communication Strategies,†J. Promot. Manag., vol. 23, no. 6, pp. 913–929, 2017, doi: 10.1080/10496491.2017.1323264.
O. Appiah, “Rich media, poor media: The impact of audio/video vs. Text/picture testimonial ads on browsers’evaluations of commercial web sites and online products,†J. Curr. Issues Res. Advert., vol. 28, no. 1, pp. 73–86, 2006, doi: 10.1080/10641734.2006.10505192.
J. Maxwell, “Designing a Qualitative Study,†SAGE Handb. Appl. Soc. Res. Methods, pp. 214–253, 2014, doi: 10.4135/9781483348858.n7.
H. Al-Samarraie, A. Eldenfria, J. E. Dodoo, A. I. Alzahrani, and N. Alalwan, “Packaging design elements and consumers’ decision to buy from the Web: A cause and effect decision-making model,†Color Res. Appl., vol. 44, no. 6, pp. 993–1005, 2019, doi: 10.1002/col.22427.
J. Li and H. Yu, “An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank,†iBusiness, vol. 05, no. 03, pp. 47–51, 2013, doi: 10.4236/ib.2013.53b010.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Aptekmas : Jurnal Pengabdian Kepada Masyarakat
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
