PELATIHAN PERANCANGAN KEMASAN UNTUK MENINGKATKAN KUALITAS PRODUK DI PABRIK KRUPUK SGM
DOI:
https://doi.org/10.36257/apts.v3i3.2122Abstrak
Various facilities that are felt in utilizing information technology in the industry are very helpful in marketing activities ranging from marketing products, finding customers to buying and selling transactions that can increase competitiveness so that it can develop more rapidly. The development of technology in facing business competition is so rapid, especially in the field of marketing, so that the home industry business "SMG Crackers Factory" has not used marketing strategies to increase the product brand and sales of these crackers. The development of technology here is the development of information innovation in marketing. The SMG Crackers Factory only becomes a distributor who distributes the crackers daily to the seller of mobile crackers in a makeshift packaging such as a tin jar box. So we will provide training to owners and employees in increasing product innovation by using the 4P marketing mix method, namely Product, Price, Place, and Promotion. As a result of this community service, SMG crackers factories can market their products maximally in various market segments through product designs that contain company brand information and can market products with more variety and attract consumers.
Referensi
[2] Arifudin, O. “Analisis Budaya Organisasi Dan Komitmen Organisasi Karyawan Bank Swasta Nasional Di Kota Bandung,†J. Ilm. MEA, vol. 4, no. 2, pp. 73–87, 2020.
[3] Freeman, “Stakeholder Theory and the Corporate Objective Revisited,†Organ. Sci., vol. 15, no. 3, 2004.
[4] U. W. K. Ery Hartaty, “Pemanfaatan Media Sosial Untuk Meningkatkan Pendapatan Usaha Rumahan Laundry Ibu Rumah Tangga Di Kecamatan Sekip Jaya Palembang,†Aptekmas, vol. 3, no. 3, 2020.
[5] F. D. Rezania Agramanisti Azdy, “Pemanfaatan Dan Pelatihan Penggunaan Teknologi Informasi Dalam Pengolahan Data Industri Kuliner ‘Rosa Cake.,’†Aptekmas, vol. 2, no. 3, 2019.
[6] Arifudin, O. “PKM Pembuatan Kemasan Dan Perluasan Pemasaran Minuman Sari Buah Nanas Khas Kabupaten Subang Jawa Barat,†Aptekmas, vol. 3, no. 2, pp. 20–28, 2020.
[7] D. P. Andini and O. J. Anggraeni, “Inovasi Kemasan Sebagai Daya Tarik Produk Aneka Camilan di Desa Curah Malang Kecamatan Rambipuji Kabupaten Jember,†Semin. Has. Penelit. dan Pengabdi. Masy. Dana BOPTN Tahun 2016, no. 1, pp. 156–158, 2016.
[8] F. Tjiptono, Pemasaran Jasa. Yogyakarta: Andi, 2014.
[9] Kotler, Philip dan Amstrong, Prinsip-prinsip Pemasaran Jilid II Edisi XII. Jakarta: Erlangga, 2008.
[10] M. N. Alfin, “Pengaruh desain produk, bentuk kemasan dan bahan kemasan terhadap minat beli konsumen (Studi kasus teh hijau tocha),†J. Ekon. Manaj., vol. 2, no. 2, pp. 48–54, 2016.
[11] N. L. B, “Pengaruh Variasi dan Kemasan Produk Terhadap Keputusan Pembelian Teh Kotak Ultrajaya,†Strateg. J. Pendidik. Manaj. Bisnis, vol. 7, no. 14, 2008.
[12] B. Alma, Pemasaran Stratejik Jasa Pendidikan. Bandung: Alfabeta, 2003.
[13] W. A. Saputro, F. Edi, N. Saputro, “Program Agroschooling pada Siswa Sekolah Dasar SD 01 Manang untuk Meningkatkan Minat terhadap Bidang Pertanian,†vol. 2, no. 1, pp. 68–79, 2020.
