IMPLEMENTASI DAN EVALUASI MEDIA PROMOSI WISATA PULAU MUBUT

Siskha Handayani; Nelmiawati; Yeni  Rokhayati; Swono  Sibagariang; Maidel Fani; Rina Yulius; Muhamad Sahrul Nizan

doi:10.36257/apts.v5i4.6218

Penulis

Siskha Handayani Politeknik Negeri Batam
Nelmiawati Politeknik Negeri Batam
Yeni Rokhayati Politeknik Negeri Batam
Swono Sibagariang Politeknik Negeri Batam
Maidel Fani Politeknik Negeri Batam
Rina Yulius Politeknik Negeri Batam
Muhamad Sahrul Nizan Politeknik Negeri Batam

DOI:

https://doi.org/10.36257/apts.v5i4.6218

Kata Kunci:

Implementasi, Media Promosi Wisata, Website, Pulau Mubut

Abstrak

Mubut Island is one of the islands that has a great potential as one of tourist attractions in Batam, especially Riau Islands. Currently, tourism managers have been provided with a website as a promotional medium, which is also a product of student project-based learning activities and community service in 2021. Thus, its utilization has not been used properly. The current content and information on the website have not been updated in accordance with existing promotional needs. The purpose of making a website as a means of tourism promotion has not been achieved. Therefore, this activity was carried out to assist them in utilizing their website as one of promotional media. The methods that have been included are: preparation stage such as literature studi and preparation of service instruments, development stage such as updating content or information on the website as needed, implementation stage as a tourism promotion medium, and evaluation stage based on website user satisfaction. Result shows that 81.05% of user satisfaction has been achieved. Besides, content or information needed based on interviews and observations has been added. Also, website link address has been published widely through social media.

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