ANALISIS TIPOGRAFI PADA LOGO SECRET GARDEN VILLAGE
Kata Kunci:
logo, tipografi, prinsip tipografi, identitas merek, logo, typography, typography principles, brand identityAbstrak
This research contains a typographic analysis review of the Secret Garden Village logo which is based on typographic principles, namely readability, legibility, visibility and clarity. In understanding the importance of typography in creating a strong visual identity, this is done by reviewing related literature. Partners, Secret Garden Village, faced the challenge of creating an effective and easily recognizable logo that could visually represent their identity. The main problem is how to ensure that the typographic elements in their logo—such as typeface, size, letter spacing, and color can communicate the message clearly and support the identity of the tourist destination. To resolve this problem, an in-depth descriptive analysis was carried out on the application of typographic principles to logo elements. Related literature studies were also carried out to understand the importance of typographic principles in creating a strong visual identity. Based on the results of the analysis, the logo for this tourist destination consists of typographic elements in the form of the name and origin of the tourist destination, while the image element is in the form of a creeping leaf-shaped accent. The type of font used in the typographic elements is cinzel decorative bold with the colors chosen being golden yellow and turquoise green. The typographic elements in this logo have implemented typographic principles well so that the message in the logo is easily understood by readers. Overall, this logo succeeds in representing a strong identity, so that the goal of creating an effective visual identity for this tourist destination is achieved
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