PELATIHAN STRATEGI CORPORATE BRANDING PENGUSAHA MELALUI KONTEN

Abstrak

MSME actors have quite big challenges to survive and grow with the current state of affairs, as well
as increasingly fierce competition in the business and creative world. The current conditions are
also a challenge that is not easy during this pandemic, MSMEs are increasingly squeezed by the
condition of declining consumer buying interest in MSME products. MSMEs today must be digitally
literate, this is to accelerate brand growth so that it is easily recognized by the public. According to
data from "Hootsuite" internet users in Indonesia touch 202.6 million users, while 170 million
active social media users are data for 2021. Brand strength can provide customer loyalty, financial
benefits, and the foundation for developing new products and markets. All successful businesses
must have the main steps to build a brand, because without efforts to build a brand, the product has
no value in the eyes of consumers. Virageawie Indonesia already has an active social media account but requires branding that is quite focused on marketing its brand products. For this reason, in this activity proposal, the team will assist Virageawie Indonesia as a fostered partner at the University of Indonesia Mebangun to revive the Virageawie Indonesia/Indonesian Bamboo Community product brand in creating focus and developing corporate branding.