STRATEGI PENINGKATAN OMZET PENJUALAN PADA UMKM KOTA MADIUN MENGGUNAKAN PENERAPAN YOUTUBE SEBAGAI MEDIA DALAM KOMUNIKASI MASSA

Abstrak

Mass communication can be translated into an interaction model that provides universal information through indirect practical distribution media and uses one-way communication channels intended for the general public. Mass communication conveyed by this communicant is anonymous and complex. The technology developed in the current era of media used to convey information is very different from the previous era. The use of old media, including books, tabloids, magazines, leaflets, newspapers and radio, will be processed and adjusted to become renewable media using information technology that has been developed at this time. The existence of new media in the current era has made the name Youtube able to shift public attention. The presence of Youtube as a new media has an impact on people's behavior where television viewers switch to Youtube media. The thing that is considered by the community in general is that this new media is more easily accessed and obtained anywhere and anytime by users. This is of course very supportive for product introduction media to the public. With the recognition of products by the public through YouTube media, it will increase public interest in the product and will further increase sales turnover.