PEMASARAN DIGITAL UNTUK MENINGKATKAN JUMLAH PENGUNJUNG PADA DESA WISATA PULAU LEMUKUTAN
DOI:
https://doi.org/10.36257/apts.v5i4.5107Kata Kunci:
Pemasaran digital, Konten Promosi, Destinasi Wisata Pulau.Abstrak
Laila Mayaya Park, located in Tanjung Porox, is one of the tourist destinations in Pulau Lemukutan Village, Bengkayang Regency, West Kalimantan Province. Compared to other destinations that have already developed, Laila Mayaya Park can be said to be still minimal in terms of the number of visitors who come, because this location is still included as a new category as a tourist destination. The objectives of this service are as follows: 1). Applying knowledge about digital marketing, 2). Conduct brief counseling and training on digital marketing content creation, and 3). Conducting Focus Group Discussions (FGD) between the two parties, the implementers and the target community. This service is expected to be able to: 1). increase the number of visitors (tourists) so that it will improve financial performance for Laila Mayaya Park, 2). increase knowledge and insight for tourism destination management who can help thinking skills to create attractive digital marketing content for potential visitors, and 3). provide solutions to the constraints of developing tourist destinations for the Laila Mayaya in Tanjung Porox. With the existing knowledge and skills of digital marketing, it is hoped that the main goal of this service is to increase the number of visitors.
Referensi
J. Poltak, H., Muhfizar, M., & Sirait, “Peningkatan Kemampuan Pemasaran Dan Pembukuan Sederhana Di Desa Inovasi Kelautan Dan Perikanan,†Aptekmas J. Pengabdi. pada Masyarakat, vol. 5, hal. 83–90, 2022.
I. Taking, A. Mokoginta, dan R. Latief, “Strategi Pengembangan Potensi Obyek Wisata Pulau Sanrobengi Kabupaten Takalar Strategy for Development of Tourism Potential of Sanrobengi Island, Takalar Regency,†/ J. Urban Reg. Spat., vol. 2, no. 1, hal. 66–075, 2021.
B. Harjito, P. S. Informatika, U. S. Maret, P. S. Akutansi, dan U. S. Maret, “Sosialisasi serta Pembuatan Masker Kain untuk Meningkatkan Perekonomian Masyarakat Desa Mojodoyong Kedawung Sragen,†Aptekmas J. Pengabdi. Kpd. Masy., vol. 5, hal. 130–136, 2022.
H. Bunyamin et al., “Penyuluhan Pengenalan Dunia Digital Marketing Abstrak,†Aptekmas J. Pengabdi. pada Masyarakat, vol. 5, hal. 78–84, 2022.
D. Hendarsyah, “Pemasaran Digital Dalam Kewirausahaan,†IQTISHADUNA J. Ilm. Ekon. Kita, vol. 9, no. 1, hal. 25–43, 2020.
D. Rapitasari, “Digital marketing Berbasis Aplikasi Sebagai Strategi Meningkatkan Kepuasaan Pelanggan,†J. Cakrawala, vol. 10, no. 2, hal. 107–112, 2016.
K. J. Kamuri, “Analisis Peran Digital Content Marketing Bagi Wirausaha Milenial Di Kota Kupang Dalam Masa Pandemi Covid-19,†J. Manag. Small Mediu. Enterp., vol. 14, no. 2, hal. 225–238, 2021.
R. Santoso, A. Y. A. Fianto, dan N. Ardianto, “Pemanfaatan Digital Marketing Untuk Pengembangan Bisnis Pada Karang Taruna Permata Alam Permai Gedangan Sidoarjo,†J. Layanan Masy. (Journal Public Serv., vol. 4, no. 2, hal. 326, 2020.
H. Wijoyo dan I. R. Akbar, “Strategi Usaha Menengah Kecil Dan Mikro Bertahan Di Era Pandemi-19,†Econ. Bus. Manag. Sci. J., vol. 1, no. 1, hal. 40–46, 2021.
A. Sugiarto dan I. G. A. O. Mahagangga, “Kendala Pengembangan Pariwisata di Destinasi Pariwisata Labuan Bajo Nusa Tenggara Timur (Studi kasus komponen produk pariwisata),†J. Destin. Pariwisata, vol. 8, no. 1, hal. 1689–1699, 2020.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2022 Aptekmas Jurnal Pengabdian pada Masyarakat
Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
