PENGEMBANGAN KETRAMPILAN PUBLIC SPEAKING DAN SELF LEADERSHIP UNTUK MEMPERKUAT KEMAMPUAN INTERPERSONAL WIRAUSAHA MUDA

Penulis

  • Desi Tri Kurniawati Universitas Brawijaya
  • Noermijati Noermijati Universitas Brawijaya
  • Muhammad F Universitas Brawijaya

DOI:

https://doi.org/10.36257/apts.v7i2.7587

Kata Kunci:

Wirausaha muda, Komunikasi, Kepemimpinan diri, Young entrepreneurs, Communication, Self-leadership

Abstrak

The role of entrepreneurship in development and the national economy encourages an increase in the number of entrepreneurs every year. The growth of entrepreneurs, especially those from the younger generation, can reduce the challenges in facing the demographic bonus. The existence of young entrepreneurs can increase labor absorption and improve social welfare. Entrepreneurship has even now become an indicator to measure the success of a country; therefore, strengthening the abilities of business actors, especially young entrepreneurs, is needed. The service activities that have been carried out aim to improve the communication skills of young entrepreneurs. Communication skills are an important aspect of maintaining business sustainability. Young entrepreneurs need communication skills to carry out business activities such as business negotiations, pitching, and motivating employees. In addition to communication training, young entrepreneurs will also be given training in managing self-leadership. Through communication and self-leadership training, young entrepreneurs are expected to make measurable decisions and achieve business success effectively. The implementation of community service activities is carried out directly with intensive mentoring methods and in direct collaboration with the FEB UB Entrepreneurship Laboratory. The impact of these collaborative community service activities is expected to improve communication skills.

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Unduhan

Diterbitkan

2024-07-08

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