PELATIHAN PUBLIC RELATION OFFICER BAGI STAF KEHUMASAN SMA NEGERI SUMATERA SELATAN PALEMBANG

Penulis

  • Sri Gustiani Politeknik Negeri Sriwijaya
  • Risnawati Politeknik Negeri Sriwijaya

DOI:

https://doi.org/10.36257/apts.v6i1.6618

Kata Kunci:

kehumasan, humas, pelatihan kehumasan, public relation

Abstrak

This collaboration community service of lecturers and students was aimed to provide Public Relations (PR) Officer training for the public relation staff at SMAN Sumatera Selatan, Palembang. As an internationally oriented educational institution, this senior high school requires reliable public relations staff. From the initial interview/survey, the problems faced by the school's public relations staff was a lack of knowledge and training in public relations services. The implementation of this community service was carried out for four months starting with an initial survey, counseling, service, mentoring and evaluation. The rationale for administering this public education program is the lecturers and students. The lecturers who involved were certified by the National Professional Certification Agency (Badan Nasional Sertifikasi Profesi/BNSP) and the students have taken PR courses. The results of training and mentoring show that the participants gained (1) knowledge in planning public relations programs to build good relations with the public and media, (2) ability to prepare presentations, events, seminars, conferences, workshops and meetings and document these activities, (3) capable of serving as master of ceremonies, and (4) conducting public relations research in exploring various options to build a good image for the institution. The output was a public relations handbook, final report and an articles published in local/national journals.

 

 

Referensi

Istiqomah. (2017). Pelaksanaan program Kehumasan dalam rangka penigkatan partisipasi masyarakat di sekolah menengah kejuruan PIRI 1 Yogyakarta. Skripsi Program Studi Manajemen Pendidikan, Jurusan Administrasi Pendidikan, Sarjana Pendidikan Universitas Negeri Yogyakarta. Yogyakarta: UNY.

Seitel, F. P. (2017). The practice of public relations, 13th ed. New York: Pearson.

Sugiyono. (2008). Metode Pengabdian Bisnis. Bandung: Alfabeta.

Matthews, B. and Ross, L. (2010). Research Methods. London: Pearson Longman.

Sugiyono. (2012). Metode Pengabdian Kuantitatif, Kualitatif dan R&D. Bandung: Alpabeta.

Gustiani, S. (2019). Research and development (R&D) method as a model design in educational research and its alternatives. Holistics (Hospitality and Linguistics): Jurnal Ilmiah Bahasa Inggris, 11(2).

Unduhan

Diterbitkan

2023-03-09

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