STRATEGI DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN IKM TS ALUMUNIUM

Abstrak

Technological developments have made great strides. Its existence has had a tremendous impact on mankind in many ways. In the current evolution of e-commerce, the concept of digital marketing develops through online applications or platforms aimed at helping personal businesses. Digital transactions are becoming increasingly popular, enabling businesses to take full advantage of the Internet. The main problem for managers is lack of marketing initiative and lack of understanding from employees. Based on these problems, we offer the creation of an online digital brochure for TS Alumunium, justification for the Instagram feed and justification for the design of its organizational structure. After it was held, it was easier for brochures to be distributed by spreading the imooji link that had been created. The TS Aluminum Instagram has also become neat and very interesting to look at and the organizational structure design has become more attractive as well. With the offer and justification of the Instagram feed, it is hoped that actors can post their TS Aluminum feed on Instagram and edit it themselves using the templates that have been provided to be posted on the next TS Aluminum product.