INOVASI PENGOLAHAN KOPI SUSU GULA AREN DI DESA GUDANG

Authors

  • Fandi Nugroho Universitas Muhammadiyah Bangka Belitung
  • faisal abdillah Universitas Muhammadiyah Bangka Belitung
  • Nadia
  • Anisa
  • Adelia Rohaeni
  • Herliana Firera
  • Nadia Karisma
  • Ahmad Zakiy
  • Dexa Egi Nassandi
  • Aang Praboyo
  • Indah Eka Sasfitri

DOI:

https://doi.org/10.36257/apts.v5i1.4606

Keywords:

Innovatife product, Palm sugar, Marketing

Abstract

Gudang Village is located in Simpang Rimba district, South Bangka Regency. In this village, there are many palm trees that grow behind resident's houses and also in the forests.Most people in there use palm sap to be processed into palm sugar. This palm sugar were produced by Gudang resident itself, individually in their own house. The purpose of this KKN program by Muhammadiyah University Bangka Belitung in the Gudang village is to increase the high value of processed palm sugar products through innovative products from palm sugar. Palm sugar milk coffee is an innovative product from palm sugar processing which can be an alternative for the community to increase their income. This dedication activities or community service activities carried out in Gudang Village, Simpang Rimba District, South Bangka Regency by KKN Muhammadiyah University Bangka Belitung students were carried out for 1 (one) month with socialization and practice methods, ranging from how to make products, make brands to product marketing using media social.

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References

Fendi.2020.Buku Laporan Keterangan Penyelengaraan Pemerintah Desa. Bangka Belitung : Desa Gudang

Heryani,hesty. 2016. Keutamaan Gula Aren dan Strategi Pengembangan Produk.Banjarmasin : Lambung Mangkurat University

Sundari, S., & Sulistyowarni, I. (2021, July). Pemberdayaan Umkm MelaluiDigital Marketing Guna Meningkatkan Ketahanan Ekonomi Di Masa Pandemi. In E-ProsidingSeminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) (Vol. 2, No. 1, pp. 106-123).

Wijoyo, H. (2021). Strategi Pemasaran UMKM di masa pandemi. Insan Cendekia Mandiri.

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Published

2022-03-03

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