DEVELOPING INNOVATIONS IN PACKAGING AND MARKETING OF SUJATMI'S CATERING DURING THE COVID-19 PANDEMIC

Abstract

 The impact of the Covid-19 pandemic is not only detrimental in terms of health, but also has a major impact on the economy of the people in Indonesia. Many of the micro, small and medium enterprises sector have felt the impact of the Covid-19 pandemic. Business actors experienced a decline in turnover in sales. Due to the increasing number of Covid-19 cases, the government is currently holding the Enforcement of Restrictions on Community Activities or abbreviated as PPKM. The existence of this PPKM has caused celebration activities or large events to be postponed, causing business actors to experience a decrease in orders and resulting in decreased sales revenue. One of the MSMEs in Sumbersari Village that experienced a decline in sales turnover due to the Covid-19 pandemic was a catering owned by Mrs. Sujatmi. Before the Covid-19 pandemic, Mrs. Sujatmi's catering received many orders such as packaged rice, tumpeng rice and so on. Due to the Covid-19 pandemic, orders have decreased. In addition, Mrs. Sujatmi is still not familiar with promotion through social media. In addition, food product packaging is still less attractive because it previously used oil paper and lack of new innovations for food products.