Social Media Marketing Pada PT BNI Persero Cabang Palembang
DOI:
https://doi.org/10.5281/jtiemb.v1i4.3147Abstract
This study explains the existence of social media Instagram at PT BNI Persero Cabang Dempo Palembang to find out the extent of social media influence on customer loyalty. This study uses primary data in the form of results from answers to questionnaires. This study uses a quantitative method with multiple linear regression analysis with the results showing that the convenience variable obtained the t value of 4.921 with a significance value of 0.000 less than 0.05. The trust variable obtained by t count value of 4.289 with a significance value of 0.000, less than 0.05. Overall, based on the results of the research and the results of the analysis that has been done, the ease and trust of social media together have a positive and significant effect on customer loyalty at BNI Cabang Dempo Palembang.References
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Hermawan, Agus. 2012. Komunikasi Pemasaran. Jakarta: Erlangga.
Jogiyanto. 2007. Sistem Teknologi Keperilakuan. Yogyakarta: Andi.
Kaplan, Andreas M & Michael Haenlein. 2010. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons https://www.webatlas.it/ (diakses pada 22 April 2020).
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Nasrullah, Rulli. 2015. Media Sosial Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media
Paramitha, Cindy Rizal Putri. 2011. Analisis Faktor Pengaruh Promosi Berbasis Sosial Media Terhadap Keputusan Pembelian Pelanggan dalam Bidang Kuliner. Thesis. Bogor: Ekonomi S-1, Fakultas Ekonomi Universitas Dipenogoro.
Pudjihardjo, Maria Carolina dan Wijaya, Helen. 2015. Analisa Pengaruh Kepercayaan, Kemudahan, Kualitas Informasi, dan Tampilan Produk terhadap Keputusan Pembelian Melalui Pemasaran di Media Sosial pada Pengguna Media Sosial di Shapeharve. Jurnal Manajemen Perhotelan. Vol. 3 No.2 2015
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2021-04-04
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