THE PRICE EFFECT ON INSURANCE PURCHASE DECISIONS

Authors

  • Hendra Sastrawinata Politeknik Negeri Sriwijaya
  • Dewi Fadila
  • Muhammad Riska Maulana Politeknik Negeri Sriwijaya
  • Afifah Yunendah Politeknik Negeri Sriwijaya

Keywords:

Price, Insurance, Purchase Decision.

Abstract

The purpose of this study is to examine the effect of the price variable on insurance purchasing decisions. The data used is data collected from 85 respondents, collected by distributing questionnaires to insurance customers. Using multiple linear regression analysis techniques, the results of this study indicate that in insurance products, especially vehicle insurance, prices have a positive effect on purchasing decisions.

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Published

2023-05-08

How to Cite

Hendra Sastrawinata, Dewi Fadila, Muhammad Riska Maulana, & Afifah Yunendah. (2023). THE PRICE EFFECT ON INSURANCE PURCHASE DECISIONS. Prosiding Semnas First, 1(3), 131–135. Retrieved from https://jurnal.polsri.ac.id/index.php/semnasfirst/article/view/6126

Issue

Vol. 1 No. 3 (2023): Prosiding Seminar Nasional FIRST 2022

Section

Articles