ANALISIS KESEDIAAN MEMBAYAR (WILLINGNESS TO PAY) TIKET AGROWISATA TEKNO 44 DESA GELEBAK DALAM KABUPATEN BANYUASIN SUMATERA SELATAN

Abstract

This study aims to analyze the willingness to pay for tickets for Agrotourism Tekno 44 Gelebak Dalam Village, Banyuasin Regency, South Sumatra. The method of data collection was done by distributing questionnaires to 100 respondents. This study was analyzed using multiple regression analysis. The independent variables used are gender, age, status, education, occupation, income, and transportation access while the dependent variable is Willingness to Pay. The average Willingness to Pay ticket value is IDR 8,350 per person. The independent variables that have been shown to have a significant effect on the dependent variable are age and access to transportation, while the variables that have no effect are gender, status, education, occupation, income.