Pengembangan Bisnis Pada Home Industry Kue Kering "Rose Cookies" Menggunakan Business Model Canvas

Authors

  • Aisyah Cindy Sabila Politenik Negeri Sriwijaya
  • Yusleli Herawati Politeknik Negeri Sriwijaya
  • Marieska Lupikawaty Politeknik Negeri Sriwijaya

DOI:

https://doi.org/10.5281/zenodo.10416567

Abstract

The business model has an important character in influencing the ability of the business to increase competition and predetermined business targets. One tool or business model that can be used successfully is the Business Model Canvas (BMC) which focuses on business concepts in realizing business value. This study analyzes the business model used in the Rose Cookies Home Industry and the problems experienced by the home industry when sales fluctuate due to distribution that only relies on Facebook social media and the financial structure is not detailed. The purpose of this research is to grow the home industry of pastries. The method applied in the following research is descriptive qualitative with data collection techniques through direct interviews with home industry entrepreneurs. The results of the following research are evaluating the 9 elements of the Business Model Canvas to increase market activity and financing structures in the cookie home industry. It is hoped that this research can be useful for increasing revenue streams and growing businesses so they can compete in the future. Keywords: Business Model Canvas, Home Industry, Pastry

Downloads

Published

2023-12-20

Issue

Vol. 3 No. 3 (2023): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2023

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).