Persepsi Pengunjung Objek Wisata Museum Sultan Mahmud Badaruddin II Palembang
DOI:
https://doi.org/10.5281/jtiemb.v1i6.4363Abstract
This study aims to determine the visitor's perception of the marketing mix of product, price, location, promotion, people, process, and physical evidence. This study uses a qualitative research method with a descriptive quantitative approach with data collection techniques in the form of interviews with the main informants, observations and distribution of questionnaires to 100 respondents. Of the seven mixes, each of them got an average response of respondents' achievements that fall into the Good criteria, but only three of these 7 marketing mixes such as product mix, location and promotion have a significant effect on visitor perceptions.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).