Analisis Pengaruh Atraksi Wisata, dan Ancillary Service terhadap Minat Kunjung Ulang pada Objek Wisata Bukit Siguntang
DOI:
https://doi.org/10.5281/jtiemb.v1i3.2431Abstract
The purpose of the research is to identify the effect of a tourist attractions, tourist amenities, tourist accessibilities and ancillary services partially and simultaneously towards interest to revisit in Bukit Siguntang, Palembang. This research used a quantitative descriptive approach. This research used descriptive analysis and multiple linear regression analysis.. The sampling technique used in this research is non probability sampling with incidental sampling approach. The sample in this research were the visitors of Bukit Siguntang Palembang with 99 respondents. Based on the T test results, it has known that tourist attractions and ancillary services have positive and significant effect towards interest to revisit in Bukit Siguntang, while tourist amenities and tourist accessibilities have no significant effect on the tourists' revisiting interest. Based on the F test results, it has known that there is a simultaneously significant influence among tourist attractions, tourist amenities, tourist accessibilities and ancillary services to the tourists' revisiting interest. The better a tourist attraction have, the bigger tourists' revisiting interest will be at Bukit Siguntang Palembang.References
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Rossadi, L. N., & E. W. (2018). Pengaruh Aksesibilitas, Amenitas, dan Atraksi Wisata Terhadap Minat Kunjungan Wisatawan Ke Wahana Air Balong Waterpark Bantul Daerah Yogyakarta. Journal Of Tourism and Economic, Volume 1 No 2, 109-116.
Sanusi, A. (2011). Metodologi Penelitian Bisnis. Jakarta.
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Sayangabatti, D. P., & M. B. (2013). Motivasi Dan Persepsi Wisatawan Tentang Daya Tarik Destinasi Terhadap Minat Kunjungan Kembali Di Kota Wisata Batu. Jurnal Nasional Pariwisata, Volume 5 Nomor 2, 126-136.
Setyanto, I., & E. P. (2019). Pengaruh Komponen Destinasi Wisata (4A) Terhadap Kepuasan Pengunjung Pantai Gemah Tulungagung. Jurnal Administrasi Bisnis, Volume 71 No 1, 157-167.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Suryani, D. D. (2017). Pengaruh Promosi Dan Kualiatas Pelayanan Terhadap Minat Kunjung Kembali Wisatawan Di Pulau Pahawang Lampung. Skripsi. Fakultas Ekonomi, Universitas Sanata Dharma, Yogyakarta.
Suwena, I., & Widyatmaja, I. N. (2017). Pengetahuan Dasar Ilmu Pariwisata. Bali: Pustaka Larasan.
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan.
Utama, I. B. (2016). Pemasaran Pariwisata. Yogyakarta: ANDI.
Yamco, M. M. (2019). Pengaruh Komponen Daya Tarik Wisata Terhadap Minat Kunjung Kembali Wisatawan di Maluku Tenggara. Skripsi. Fakultas Ekonomi, Universitas Sanata Dharma, Yogyakarta.
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2021-02-03
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