POTENSI DAYA TARIK WISATA BATIK KUJUR DI KABUPATEN MUARA ENIM
DOI:
https://doi.org/10.5281/jtiemb.v1i1.2257Abstract
This study aims   This research aims to determine the Potential Tourism Attraction of Kujur Batik in Muara Enim Regency. This study uses a qualitative descriptive method with data collection techniques in the form of observation, interviews, documentation and literature study. The research location is at the Kujur Batik Industry Center, Tanjung Enim Hamlet, Tanjung Enim Village. The results show that the typical Tanjung Enim Batik art craft had a large enough potential to be developed into a tourist destination or attraction because it met the dimensions of tourist attraction which include aspects of uniqueness, beauty, rarity, seasonality, sensitivity, accessibility and social function. . As for the obstacles in the development of Batik Kujur to become a tourist attraction, namely in the aspect of high prices, the cost of shipping raw materials and mambatik equipment that is still sent from outside the region, besides the lack of human resources, one of the efforts needed to overcome this is procurement raw materials and equipment for batik to the region as well as the continuous empowerment of human or community resources through training and socialization on tourism so that people understand better the importance of the sustainability of the Kujur Batik handicraft and its potential attractivenessThis study aims   This research aims to determine the Potential Tourism Attraction of Kujur Batik in Muara Enim Regency. This study uses a qualitative descriptive method with data collection techniques in the form of observation, interviews, documentation and literature study. The research location is at the Kujur Batik Industry Center, Tanjung Enim Hamlet, Tanjung Enim Village. The results show that the typical Tanjung Enim Batik art craft had a large enough potential to be developed into a tourist destination or attraction because it met the dimensions of tourist attraction which include aspects of uniqueness, beauty, rarity, seasonality, sensitivity, accessibility and social function. . As for the obstacles in the development of Batik Kujur to become a tourist attraction, namely in the aspect of high prices, the cost of shipping raw materials and mambatik equipment that is still sent from outside the region, besides the lack of human resources, one of the efforts needed to overcome this is procurement raw materials and equipment for batik to the region as well as the continuous empowerment of human or community resources through training and socialization on tourism so that people understand better the importance of the sustainability of the Kujur Batik handicraft and its potential attractiveness.References
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Utama, I Gusti Bagus Rai. 2017. Pemasaran Pariwisata. Yogyakarta : CV. Andi Offset
Herminawati. 2018. Model Implementasi Kebijakan Penataan Reklame. Surabaya : CV Jakad Publishing Surabaya.
Purwaningtyas, Nurina Enggar, dkk. 2014. Potensi Batik Bakaran Dalam Pengembangan Pariwisata Di Kabupaten Pati. Jurnal Prodi Sejarah FKIP Universitas Kristen Satya Wacana Salatiga. Vol.16 Hal 1-8
Qayyimah, F. 2017. Pengaruh Daya Tarik Wisata Terhadap Keputusan Berkunjung Di Kebun Raya Bogor. Skripsi. Sekolah Tinggi Pariwisata Bogor: Program Studi Usaha Perjalanan Wisata.
Ridwan, Mohamad dan Windra Aini. 2019. Perencanaan Pengembangan Daerah Tujuan Pariwisata. Yogyakarta : CV. Budi Utama.
Sugiarto, Eko. 2015. Menyusun Proposal Penelitian Kualitatif : Skripsi dan Tesis. Yogyakarta : Suaka Media
Sugiyono. 2019. Metode Penelitian Kuantitatif Kualitatif R&B. Bandung : Alfabeta
Supriadi, Bambang dan Nanny Roedjinandari. 2017. Perencanaan dan Pengembangan Destinasi Pariwisata. Universitas Negeri Malang: Universitas Negeri Malang
Undang-Undang Republik Indonesia Nomor 10 Tahun 2009. Tentang Kepariwisataan
Utama, I Gusti Bagus Rai. 2017. Pemasaran Pariwisata. Yogyakarta : CV. Andi Offset
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2020-10-02
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