The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang

Authors

  • Siti Hilmina Mawaddati Travel Business Study Program, Politeknik Negeri Sriwijaya
  • Fetty Maretha Travel Business Study Program, Politeknik Negeri Sriwijaya

Keywords:

Store atmosphere, purchase decision

Abstract

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.

Published

2022-06-30

How to Cite

Siti Hilmina Mawaddati, & Fetty Maretha. (2022). The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang. International Journal of Advanced Research in Social Studies, 1(1). Retrieved from https://jurnal.polsri.ac.id/index.php/ijarss/article/view/4463

Issue

Vol. 1 No. 1 (2022): International Journal of Advanced Research in Social Studies

Section

Articles

License

Copyright (c) 2022 Siti Hilmina Mawaddati, Fetty Maretha

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.