International Journal of Advanced Research in Social Studies

The Effect of Service Quality on Customer Satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang

Mifthahul Maula — 2022-06-30

This study aims to determine the effect of service quality on consumer satisfaction at Mie Celor 26 Ilir H.M Syafei Z Palembang. The methodology used in this research is descriptive quantitative. The accidental sampling technique was applied. The participants were consumers at the stall by a total of 100 respondents. Based on the t-test, the value of t-count was higher than t-table (3.860 > 1.984). It means that service quality has a significant effect on consumer satisfaction. While in the calculation of the coefficient of determination, the result obtained was 55%. Cornbach's Alpha value on service quality also showed that it was higher than the crisis value, which was 0.902, and then the variable was declared reliable since exceeded 0.600.

Affecting Factors Of Customer Interest in Using Mobile Banking at BNI 46 Musi Branch Palembang

Afrizawati — 2022-06-30

This research was conducted based on customers' interest in mobile banking which continues to increase, especially during Covid 19 pandemic. The purpose of this research is to find out how each variable of convenience, benefit, and risk either partially or simultaneously affects customers’ interest in using mobile banking. The sample in this research was customers of Bank BNI 46 Musi Palembang. There were 100 people who participated in this research. The research method used multiple linear regression. The data quality test used Validity and Reliability tests. The hypothesis was analyzed using t-test, f-test, and determinant (R2). The results indicated that the variables of convenience, benefits, and risks either partially or simultaneously affect customer interest in using mobile banking. Based on the validity tested obtained the value of Significant (2-tailed) 0.000 is smaller than 0.05, which means it is valid, and r count (person correlation) is greater than r table (0.1966) so that the items or questions were valid. While based on reliability, Cronbach’s Alpha > 0.60 means that the data was reliable. The coefficient of Determination (R2) obtained 0.719 which means that 71.9% of customers’ interest was influenced by convenience, benefits, and risk variables, while the remaining 28.1% was influenced by other variables. And the R-value (correlation coefficient) of 0.848 means that there was a strong relationship between variables.

The Influence of Economic Incentives, Helping the Company, and Platform Assistance on Tourist Visiting Decision to Jakabaring Sport City

R.A Ranti Maharani — 2022-06-30

This research aims to find out the effect of economic incentives, helping the company, and platform assistance on the decision to visit Jakabaring Sport City. The participants in this research were one hundred visitors of Jakabaring Sport City. A qualitative-descriptive approach with a questionnaire as the data collection technique was used. Multiple linear regression analysis was then applied to analyze the data. The results showed that economic incentives had a negative effect on the tourist visiting decisions while helping the company and the assistance platform had a positive and significant effect.

The Design and Development of M-CLINIC Apps Mobile Applications

Habsah Mohamad Sabli — 2022-06-30

During the Covid-19 epidemic, health facilities were important to students, however, the government hospitals and clinics were located in the city centre away from PMU and UITM Mukah. Added with the movement control order (MCO), only 80% of staff on duty, this makes it students hard to contact the medical officer and fail to get proper treatment. In PMU and UITM students are allowed to return to the campus with some restrictions and procedures to follow. Hence the purpose of the innovations of M Clinicc Apps in mobile applications is to be created especially for students to make an appointment at Politeknik Mukah (PMU) and Uitm Campus’s clinic or clinics located in Mukah Sarawak, Malaysia. Secondly to determine the level of applications among both institutions using the M Clinic Apps and the purpose of the recommendations. A total of 125 students participates in this study, which also used descriptive statistics. Overall, the students agreed the Clinic Apps were useful during Covid 19 pandemic. In addition, this mobile application innovation project also has a benefit for both institutions because this application can improve the level of management in medical and health services. The management of medical and health services at both institutions needs to be improved because the health of students was important that needs to be taken into consideration, moreover our country is still in a phase where the covid-19 pandemic has not been over yet. Lastly, the health of these students has become the responsibility and priority of the management of PMU and UITM Mukah campus because these students are not under the care of their parents after returning to campus.

The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang

Siti Hilmina Mawaddati — 2022-06-30

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.