Strategi Pengembangan Usaha pada Rumah Makan Talago Jaya Palembang menggunakan Analisis Bisnis Model Canvas (BMC)
DOI:
https://doi.org/10.5281/zenodo.14949637Abstract
Rumah makan Telago Jaya merupakan rumah makan yang memiliki ciri khas masakan Minang yang berlokasikan di Jl Bambang Utoyo, 5 Ilir, Kec. Ilir Tim. II, Kota Palembang, Sumatera Selatan 30111. Penulis memetakan 9 blok bisnis model canvas pada Rumah makan Telago Jaya dan masih terlihat bahwa rumah makan tersebut masih memasarkan produknya secara offline saja. Maka dari itu penulis membuatkan akun Instagram @telagojaya untuk membantu mengenalkan rumah makan Telago Jaya pada masyarakat sekitar dan meningkatkan penjualannya melalui aplikasi tersebut.
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Published
2025-03-01
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