PENGARUH PELAYANAN PEMANDU WISATA TERHADAP KEPUTUSAN BERKUNJUNG DI MUSEUM SULTAN MAHMUD BADARUDIN II KOTA PALEMBANG
DOI:
https://doi.org/10.5281/jtiemb.v1i1.2255Abstract
This study aims to determine the effect of tour guide services on visiting decisions at the Sultan Mahmud Badarudin II Museum in Palembang. The research data uses secondary data and primary data. Secondary research data were obtained from the Palembang City Culture Office. The number of samples was 60 respondents (non probability sampling method with purposive sampling technique). Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. Based on the results of research simultaneously Professional Competence, Interpersonal Skill, Organization Skill, Emphaty and Problem Solving tour guides have a positive effect on visiting decisions. While partially it shows that 1 variable meets the requirements for acceptance of the hypothesis and 4 other variables have no positive influence or Ho is rejected. From the determination results, it is found that the tour guide service on visiting decisions has an effect of 66.2% on the visiting decision. The rest is explained by other independent variables not examined in this study. Suggestions given to improve the quality of tour guide services are to improve current topics, speak clearly, provide timely services, offer assistance to tourists, actively listen and are dexterous in resolving conflicts.References
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Setyosari, Punaji. 2012. Metode Penelitian Pendidikan dan Pengembangan. Jakarta: Kencana
Deni, Muhammad dan Sri Winarni.2017. Pengaruh Pramuwisata dan Promosi Terhadap Kunjungan Wisatawan Kota Palembang.Jurnal Manajemen dan Bisnis Sriwijaya Vol.15
Fandy, Tjiptono. 2014. Pemasaran Jasa. Andi : Yogyakarta
Hanafi, Muhammad Irfan.2020. Kualitas Pelayanan Pemandu Wisata di Saung Angklung Udjo.Skripsi. Bandung : Manajemen Pengaturan Perjalanan. Sekolah Tinggi Pariwisata
Huang, S. 2010. A revised importance-performance analysis of tour guide performance in China. Tourism Anlaysis, 15(2), 227-241
Kotler dan Keller. 2012. Manajemen Pemasaran. Edisi 12. Jakarta. Erlangga
Nabihah, Rozinah. 2017. Museum Khusus di Indonesia. https:// kebudayaan .kemdikbud.go.id/muspres/museum-khusus-di-indonesia [Online] di unduh pada 04 April 2020
Nuraini, Elsa Dwi. 2014. Analisis Pengaruh marketing mix terhadap keputusan pembelian air minum dalam kemasan aqua : Studi kasus lokasi di sekitar Jalan Gajayana
Tambunan, Debby Laura. 2016. Pengaruh Social Media Terhadap Keputusan Berkunjung Wisatawan Nusantara Ke DKI Jakarta.Skripsi. Program Studi Destinasi. Jurusan Kepariwisataan. Sekolah Tinggi Pariwisata
Undang-Undang No.10 Tahun 2009 tentang Kepariwisataan
Sunyoto, Danang. 2015. Manajemen dan Pengembangan Sumber Daya Manusia (Cetakan Pertama). Yogyakarta : CAPS (Center for Academic Publishing Service)
Setyosari, Punaji. 2012. Metode Penelitian Pendidikan dan Pengembangan. Jakarta: Kencana
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2020-10-02
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