The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang

Penulis

  • Siti Hilmina Mawaddati Travel Business Study Program, Politeknik Negeri Sriwijaya
  • Fetty Maretha Travel Business Study Program, Politeknik Negeri Sriwijaya

DOI:

https://doi.org/10.5281/zenodo.17973079

Kata Kunci:

Store atmosphere, purchase decision

Abstrak

This study tried to analyze the effect of store ambience on the purchase decision of Shelter Cafe visitors in Palembang. By using purposive sampling, thirty visitors became the sample of respondents by filling out the questionnaires. Multiple linear regression analysis was then used to analyze the data. The result showed that store atmosphere had a positive and significant effect on the purchase decision.

Tampilan: 231Unduhan: 0

Unduhan

Diterbitkan

2022-06-30 — Diperbaharui pada 2025-12-18

Versi

Terbitan

Vol 1 No 1 (2022): International Journal of Advanced Research in Social Studies

Bagian

Articles

Lisensi

Hak Cipta (c) 2022 Siti Hilmina Mawaddati, Fetty Maretha

Creative Commons License

Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.

Cara Mengutip

Siti Hilmina Mawaddati, & Fetty Maretha. (2025). The Analysis of Store Atmosphere and on Purchase Decision at Shelter Cafe Palembang. International Journal of Advanced Research in Social Studies, 1(1), 8-12. https://doi.org/10.5281/zenodo.17973079 (Original work published 2022)