IMAGE EFFECT OF HIGHER EDUCATION, SERVICES CAMPUS, EDUCATION LEVEL OF PARENTS AND PROFESSIONALS STUDENTS PARENTS OF INTEREST IN CHOOSING THE DEPARTMENT OF ACCOUNTING STIE MURA CITY LUBUKLINGGAU

Dheo Rimbano

Abstract


This study reviews a student's interest in choosing a major in accounting at STIE MURA Lubuklinggau, the results showed there are significant image of the college, the campus ministry parental education level and profession of parents simultaneously affect the interests of students. Partially There is a positive and significant impact on the image of a college student's interest in selecting accounting majors. The better the image of the university will increase a person's interest to choose a program of study at the university. Partially There is a positive and significant impact on student interest in campus ministry in selecting accounting majors. Improving service quality campus faculty and staff, especially the reliability, responsiveness, treatment of students, an understanding of the interests of students, and the educational facilities provided to students will increase a person's interest to choose a program of study at the university. Partially There is a positive and significant effect of parental education on student interest in choosing a major in accounting. Although students have parents with low education, this does not affect that student interest is also low. And partially are positive and significant influence of the profession of parents of student interest in choosing a major in accounting. Students who have a parent who is a civil servant and non-civil servants to support the student's interest in selecting accounting majors.


Keywords


Image, Care, Education, Profession, and Interests

Full Text:

PDF

References


Alma, Buchari. 2011. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta

Arif Yuhdi Setiawan. 2015. Pengaruh Tingkat Pendidikan Orang Tua Dan Disiplin Belajar Siswa Terhadap Prestasi Belajar Akuntansi Siswa Kelas XI IPS SMA Negeri 1 Pakem Tahun Ajaran 2013/2014. Karya Ilmiah Universitas Negeri Yogyakarta

Arikunto, Suharsimini. 2010. Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta

Caeeilia Nuki Sulistyani. 2000. Pengaruh Karakteristik Sosial Ekonomi Orang Tua Terhadap Minat Siswa Sekolah Menengah Kejuruan untuk Melanjutkan Studi ke Perguruan Tinggi. Jurnal. Universitas Sanata Dharma.

Danang Sunyoto. 2013. Manajemen Pemasaran (Pendekatan Konsep, Kasus, dan Psikologi Bisnis). Yogyakarta: CAPS

Duwi Priyatno. 2010. Teknik Mudah dan Cepat Melakukan Analisis Data Penelitian dengan SPSS. Yogyakarya. Gava Media

Depdiknas (2003) Undang-Undang Sistem Pendidikan Nasional

Erlita Risnawati, Soni Agus Irwandi. 2012. Analisis Faktor Pengambilan Keputusan Mahasiswa Untuk Memilih Jurusan Akuntansi Di STIE Perbanas Surabaya. Januari 2012, Vol 2, No. 1.

Evanti Andriani, Helmy Adam. Pengaruh Biaya Pendidikan, Latar Belakang Sosial ekonomi, Motivasi dan Reputasi Terhadap Minat Mahasiswa dalam Memilih Prodi S1 Akuntansi Perguruan Tinggi di Malang. Jurnal

Fandy, Tjiptono. 2014. Pemasaran Jasa Prinsip, Penerapan, dan Penelitian. Yogyakarta: Penerbit ANDI

Mirna Chandra Dewi. 2015. Pengaruh Citra Perguruan Tinggi, Kualitas Pelayanan dan Tingkat Kepuasan Terhadap Loyalitas Mahasiswa Universitas Sebelas Maret Surakarta Tahun 2013. Karya Ilmiah Universitas Sebelas Maret Surakarta

Putri Wulandari. 2015. Faktor-faktor yang Mempengaruhi Minat Mahasiswa Mengikuti Pendidikan Profesi Guru di Fakultas Ekonomi Universitas Negeri Yogyakarta. Karya Ilmiah Universitas Negeri Yogyakarta

Sri Mulyatini, Suharyati, Tati Handayani. Faktor-faktor yang Mempengaruhi Terhadap Keputusan Memilih Program studi. Jurnal: Fakultas Ekonomi UPN “Veteran” Jakarta

Sugiyono. 2014. Metode Penelitian Kuantitatif, Kualitatif, dan R & D. Bandung: Alfabeta.

Teguh Hadiprasetyo. 2014. Pengaruh Motivasi, Persepsi Biaya Pendidikan dan Persepsi Masa Studi Terhadap Minat MAhasiswa Akuntansi Fakultas Ekonomi Universitas Negeri Yogyakarta Untuk Mengikuti Pendidikan Profesi Akuntansi. Karya Ilmiah Universitas Negeri Yogyakarta

V. wiratna Sujarweni. 2014. SPSS Untuk Penelitian. Yogyakarta: Pustaka Baru Press.

Wiwit Sutanti. 2012. Pengaruh Service Quality, Facilities, Image, dan Satisfaction Terhadap Student Loyality Universitas Sebelas Maret Tahun 2011. Karya Ilmiah Universitas Sebelas Maret Surakarta.


Article Metrics

Abstract view : 193 times
PDF - 137 times

Refbacks

  • There are currently no refbacks.


Creative Commons License

Orasi Bisnis:

Jurnal Ilmiah Administrasi Niaga issn: 2085-1375 This work is licensed under a Creative Commons Attribution 2.0 Generic License.

 

 

 

Jurnai Terindexx di:

 

Google Scholar