FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMSI FUNCTIONAL FOOD DI SURABAYA
Keywords:
functional food, , perilaku konsumen, product awareness, product knowledgeAbstract
This article has a purpose to analyse the factors that influence functional food consumption in Surabaya. Based on the data process of 100 respondents using confirmatory factory analysis, there are two factors found, factor1 is 46,649% named as Product awareness and Factor 2 named as Product knowledge 19,149%. Total varians 65,798% less than100 % means that there is another factor unexposed here. The dominant factor is product awareness consists of availability, value and reference variables and the second factor, product knowledge consists of necessity, safety and reward variables is not the dominant factor since the respondents do not really understand the detail function of each food consumed, but they believe the functional food is good for them based on their references. Another unexposed factor could be intensive advertising, publicity, government intervention program in enhancing society health and so on.References
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Wahba, S.A, et al. 2006. Knowledge, Attitudes Toward Functional Foods among Adults Working in the National Research Center. Journal of Applied Sciences Research 2(1): 39-43, 2006
Barcellos, Marcia Dutra & Rafael Laitano, Lionello. 2011. Consumer Market for Functional Foods in South Brazil. Int. J. Food System Dynamics 2(2), 2011, 126‐144
Bilgic, Sena & Alev Yuksel. 2012. University Students' Perception and Attitudes towards Functional Food in Istanbul. Proceedings of the 2012 International Conference on Industrial Engineering and Operations Management Istanbul, Turkey, July 3 – 6, 2012 1127
Dogan, Yildiz & Eyduran. 2011. A Study On Determination of Functional Food Consumption Habits and Awareness of Consumers in Turkey. Bulgarian Journal of Agricultural Science, 17 (No 2) 2011, 246-257 Agricultural Academy
Eertmans, A., F. Baeyens and O.Van den Bergh (2001). Food Likes and Their relative Importance in Human Eating Behavior: Review and Preliminary Suggestions for Health Promotion. Health Education Research: Theory and Practice. Oxford University Press.
Kumar, Harsh, Rajdeep Palaha, Amandeep Kaur. 2013. Study of Consumption, Behavior and Awareness of Fast Food among University Hostlers. Asian Journal of Clinical Nutritions 5 (1): 1-7
Methakornkulnan, Phanchita, Ying-Jiun Hsieh and Lan-Ying Huang. 2013. Consumer Market for Functional Foods in Thailand. The Asian Conference on Psychology & the Behavioral Sciences 2013 (Official Conference Proceedings 2013)
Stojanovic, Zaklina Jelena Filipovic, & Boban Mugosa. 2013. Consumer Acceptance of Functional Foods in Montenegro. Montenegrin Journal of Economics, Vol. 9, No. 3 (July 2013), 65-74
The Indonesian Consumer Behaviour, Attitudes and Perceptions Towards Food Products. MARKET ANALYSIS REPORT | JANUARY 2011. Agriculture and Agri-Food Canada
Wahyuni, Sri dan Hayati Minarsih http:// www.ibriec.org /index.php? option= com_ content&view= article&id=193:seminar-foodreview-indonesia-& catid =2: berita & Itemid=12
Wahba, S.A, et al. 2006. Knowledge, Attitudes Toward Functional Foods among Adults Working in the National Research Center. Journal of Applied Sciences Research 2(1): 39-43, 2006
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2014-11-01
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