LOW COST ATAUKAH DIFFERENSIASI? STUDI EMPIRIS IMPLEMENTASI STRATEGI PADA INDUSTRI ADHESIVE DAN SEALANT DI BURSA EFEK INDONESIA

Muslimin Muslimin

Abstract


This research aims to test whether low cost and differentiation strategies were implemented
partially or simultaneously by the firms in adhesive and sealant industry which listed on Indonesia
Stock Exchange. This research also tested whether the firm size is one of the factors which
contributed to its performance. The results show that both low cost and differentiation strategies
were more effective to implement simultaneously rather than focusing on one strategy. For size’s
firm factor, the result proved that it didn’t have any influence to its firm performance when
implementing their strategies. Unavailability of research and development fund in the firm budget
can be predicted why firm size has no influence to firm’s performance.

Keywords


low cost, differentiation, firm size, performance, adhesive and sealant industry

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