LOW COST ATAUKAH DIFFERENSIASI? STUDI EMPIRIS IMPLEMENTASI STRATEGI PADA INDUSTRI ADHESIVE DAN SEALANT DI BURSA EFEK INDONESIA
Keywords:
low cost, differentiation, firm size, performance, adhesive and sealant industryAbstract
This research aims to test whether low cost and differentiation strategies were implemented partially or simultaneously by the firms in adhesive and sealant industry which listed on Indonesia Stock Exchange. This research also tested whether the firm size is one of the factors which contributed to its performance. The results show that both low cost and differentiation strategies were more effective to implement simultaneously rather than focusing on one strategy. For size’s firm factor, the result proved that it didn’t have any influence to its firm performance when implementing their strategies. Unavailability of research and development fund in the firm budget can be predicted why firm size has no influence to firm’s performance.References
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No 773
Helms, Marilyn M. And Dibrell, Clay., Wright, Peter. (1997), Competitive Strategies and
Business Performance: Evidence from the Adhesives and Sealants Industry,
Management Decision 5 (9), pp. 689 – 703
Homburg, Christian. And Krohmer, H., Workman Jr, JP. (1999), Strategic Consensus and
Performance : The Role of Strategy Type and Market – Related Dynamism,
Strategic Management Journal 20, pp. 339 – 357.
Kim, Linsu. And Lim, Yooncheol. (1988), Environment, Generic Strategies, and
Performance in A Rapidly Developing Country : A Taxonomic Apparoach,
Academy of Management Journal 31 (4), pp. 802 – 827
Rumelt, Richard P. (1982), Diversification Strategy and Profitability, Strategic
Management Journal 3 (4), pp. 359 – 369
Shank, John K. And College,Dartmouth. (1989), Strategic Cost Management : New
Wine, or Just New Bottles?, Journal of Management Accounting Research, pp.47–
65 White, Roderick E. (1986), Generic Business Strategies, Organizational
Context and Performance: An Empirical Investigation, Strategic Management
Journal 7(3), pp 217 - 231
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2012-11-01
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