METODE PENJUALAN KERUPUK IKAN SECARA ONLINE DI DESA BAGAN PETE KECAMATAN ALAMBARAJO KOTA JAMBI UNTUK MENGHADAPI MASA PANDEMIK COVID-19
Abstract
Currently, the whole world is experiencing economic problems as a result of the convicted-19 pandemic. Small and medium enterprises were at the forefront of economic shocks. This is also felt by the cracker craftsmen Tiara Jambee, who experienced problems in marketing their cracker products during the convicted-19 pandemic. The things that affect this marketing problem start from the absence of product characteristics, attractive packaging forms, and practical marketing methods. To get the characteristic of the cracker product, one of the things that were raised was the processing of crackers without oil. The packaging form here is designed as attractive as possible and includes a PIRT permit. The marketing method chosen according to current conditions is the online marketing model through social media Instagram and the e-commerce site Shopee
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