PERANCANGAN SURAT BISNIS SECARA ELEKTRONIK PADA KERUPUK-KEMPLANG DAN PEMPEK Hj. EVA YUNUS

Abstract

Comunity service activities in the business of kemplang and pempek Hj. Eva Yunus aims to improve knowlegde and skills  in designing business letters that meet the requirments for good letters. The problem faced by the Hj. Eva Yunus is less proactive in marketing the products produced, where they are only waiting for buyers who come at the place of business, and supplying the several shops that work together to market kemplang crakers. Therefore, to remain competitive in the kemplang business competition, the management must implement a marketing strategy that is able to adapt to business conditions and cooperate with various relate parties such as restaurants, canteents, cooperatives. In Additon, to overcome this , the manager can carry out written comunication through letters (for example, offer letters). To solve the problem at hand, the method used is socialization to partner about the important of knowlegde about designing business letter followed by an explanation of how to make business letters that meet the requiretment of good letter, in term of designing parts of the processing and email programs. The results achieved from this counseling activity are an increase in the knowledge and skill of administrative employee in designing business letters that meet requiretment for good letters using microsoft office word and email programs.