EVALUASI PENERAPAN STRATEGI HARGA, PRODUK DAN DISTRIBUSI PENJUALAN PADA USAHA KUE RUMAHAN UTI PALEMBANG

Abstract

The role of Micro, Small and Medium Enterprises (MSMEs) is very important in the economy because is mostly to use local raw materials, it can absorb labor, increase the number of business units and support household income.  In producing their products, MSMEs entrepreneurs interact more in terms of price negotiations. Price is  the most important elements that determine market share and business profitability. The home-based small-scale industry (MSMEs) which is the assignment partner is the Uti home-based business, which is a home-based business that has been running for more than eight years and consistently produces traditional cakes needed by the surrounding community. Uti home-based business has problems in terms of selling prices, product innovation and expansion of sales distribution. There were three problems that often encountered by a small business, especially the home industry because they generally have difficulty in determining prices caused by the price of staple cake making is often unstable, then need to develop cake production that leads to innovation in processing the production of processed industrial cakes Uti Cake and the development of sales distribution of these products.