Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar

Penulis

DOI:

https://doi.org/10.5281/zenodo.7417295

Abstrak

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.

Unduhan

Diterbitkan

2022-05-29

Terbitan

Vol 2 No 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022

Bagian

Articles

Lisensi

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Cara Mengutip

Kurniawan, T., Alhadi, E., & Rini, R. (2022). Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar. Jurnal Aplikasi Manajemen dan Bisnis, 2(2), 37-49. https://doi.org/10.5281/zenodo.7417295