ANALYSIS OF COMPETITIVE STRATEGIES CIGARETTE INDUSTRY IN INDONESIA, STUDY OF GO-PUBLIC COMPANY IN THE GOVERNMENT TRANSITION PERIOD
DOI:
https://doi.org/10.5281/zenodo.3952860Abstrak
The cigarette industry in Indonesia is currently experiencing a pretty heavy pressure, which comes from changes in government policies such as restrictions on importing raw materials, promotional activities, excise tax rates and increasing taxes. The question arises as to the condition of competition in the cigarette industry, during the transition of the SBY presidential administration to president Jokowidodo (2012-2016). Five force porter (1989) is a generic tool to analyze competitive strategies. Then developed by Dobbs (2014) into a more structured, in-depth and strategic insight. This study describes how the performance of core players in the cigarette industry is assessed in terms of profitability ratios during the government transition 2 years before Mr President Susilo Bambang Yudhoyono was replaced by Mr President Jokowi. Then analyze the intensity of competition within the industry by using Dobbs Five Force framework (2014) to assess each side of the industry challenges.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
1.png)
