The Influence of Digital Leadership on Employee Innovation and Agility: The Mediating Role of Social Media Use
DOI:
https://doi.org/10.36257/jamb.v7i1.12545Abstract
This study aims to examine the influence of digital leadership on employee innovation and employee agility, with the use of social media as a mediating variable. This study uses a quantitative approach with an explanatory survey design involving 217 respondents. Respondents are employees who use social media in their work activities, selected through non-probability sampling with a purposive sampling approach. Data were collected through questionnaires using a Likert scale of 1–5 and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The analysis was conducted in two stages, namely the evaluation of the measurement model and the evaluation of the structural model. The results show that digital leadership has a positive and significant effect on social media use, employee innovation, and employee agility. The use of social media also has a positive and significant effect on employee innovation and employee agility. In addition, social media use partially mediates the relationship between digital leadership and employee innovation, as well as the relationship between digital leadership and employee agility. These findings suggest that digital leadership can encourage employees to use social media more productively, generate new ideas, and respond to changes in the workplace more adaptively. Organizations need to direct the use of social media as a work tool that supports employee innovation and agility.
Keywords: digital leadership, employee agility, employee innovation, social media use
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