Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar

Authors

  • Triansa Kurniawan Politeknik Negeri Sriwijaya
  • Esya Alhadi Politeknik Negeri Sriwijaya
  • Rini Rini Politeknik Negeri Sriwijaya

DOI:

https://doi.org/10.5281/zenodo.7417295

Abstract

This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention.

Downloads

Published

2022-05-29

How to Cite

Kurniawan, T. ., Alhadi, E., & Rini, R. (2022). Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar. Jurnal Aplikasi Manajemen Dan Bisnis, 2(2), 37–49. https://doi.org/10.5281/zenodo.7417295

Issue

Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).