Analisis Pengaruh Dimensi Expressing Positif Feelings Terhadap Keputusan berkunjung ke Puncak Mas Lampung

Authors

  • Alditia Detmuliati
  • Dira Salsabilla
  • Heri Setiawan

DOI:

https://doi.org/10.5281/zenodo.4697933

Abstract

This research aims to determine the significance of Electronic Word of Mouth both partially and simultaneously on tourists decision to visit at Puncak Mas Lampung. The research methods used descriptive method with quantitative approach. Total population drawn from the data one years back as many as 210.000 people. The sample technique used is convenience sampling as many as 100 respondent.  Techniques of collecting data through questionnaires, documentation and literature studies. Analysis data was procesed by using the SPSS program version 24 with analysis tecnique used is multiple regression. The result of this research show that partially concern for other has not positive and significant impact on tourists decision to visit. But expressing positive feelings, helping the company and platform assiatance has positive and significant impact on tourists decision to visit. Concern for other, expressing positive feelings, helping the company and platform assistance simultaneously have positive and significant impact on tourists decision to visit.

References

Cahyono. A. S. (2016). Pengaruh Media Sosial terhadap Perubahan Sosial Masyarakat di Indonesia. Skripsi. Universitas Tulungagung.

Damarsiwi. E. P. M., dan Wagini. (2018). Pengaruh Electronic Word of Mouth dan citra destinasi Terhadap keputusan berkunjung wisatawan ke pulau tikus. Skripsi. Universitas Dehasen Bengkulu.

Hidayah. N. (2019). Pemasaran Destinasi Pariwisata. Bandung: CV Alfabeta.

Malita, L. (2010). Social Media Time Mangement Tools and Tips. Procedia Computer Science Volume 3, Pages 737-743.

Sari, V. M. 2012. Pengaruh electronic word of mouth (ewom) disosial media twitter terhadap minat beli konsumen. Skripsi. Universitas Indonesia.

Downloads

Published

2021-04-05

How to Cite

Detmuliati, A., Salsabilla, D., & Setiawan, H. (2021). Analisis Pengaruh Dimensi Expressing Positif Feelings Terhadap Keputusan berkunjung ke Puncak Mas Lampung. Jurnal Aplikasi Manajemen Dan Bisnis, 1(2), 99–108. https://doi.org/10.5281/zenodo.4697933

Issue

Vol. 1 No. 2 (2021): Jurnal Aplikasi Manajemen dan Bisnis April 2021

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).