PENGARUH GAYA HIDUP DAN KEMUDAHAN TERHADAP MINAT BELI MAHASISWA DALAM BERBELANJA ONLINE
DOI:
https://doi.org/10.5281/zenodo.3953104Abstract
The development of technology makes the internet a medium that is not only used as a medium of communication, but also a shopping medium. The purpose of this paper is to see how the effect of lifestyle and ease of use on college student interest in shopping online. This research is a descriptive and parametric study. The data used are primary data, processing using data with ANOVA (analysis of variance) test. The sampling technique used was purposive sampling with a total sample of 205. The results showed that lifestyle and ease of use affect the buying interest of college students in shopping online. From the economic side, online shopping can reduce the activity/ sacrifice that is considered as expenditure.References
Ajzen, A. (1991). Organization behavior and human decision prosess. Elsevier Volume 50, issue 2 December 1991, pages 179-211.
Cho, Y.C and Sagynov, E. (2015). Exploring factors that affect usefulness, ease of use, trust, and purchse intention in the online environment. International Journal of management & information system-first quarter 2015, Vol. 19, Number 1.
Davis, F. D. (1993). Perceived Usefulness, Perceived Ease Of Use, and User Acceptance of
Information Technology, MIS Quarterly, 13, 983-1003.
Jiang, Z, et all (2010). Effect of interactivity on website involment and purchase intention. Journal of association for information system (JAIS) Volume 11, issue 1, pp. 34-59, Januari 2010.
Kotler, Philip dan Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12.Jilid 1. Alih Bahasa Bob Sabran. Jakarta : Erlangga
Kotler, P. dan Kevin Lane Keller. (2009). Manajemen Pemasaran. Edisi 13 Jilid 1. Jakarta: Erlangga.
Li, H, Kuo, C and Russel, M. (2006). The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior. Journal of Computer-Mediated Communication. Volume 5, Issue 2. June 2006.
Lim. Y. J, et al (2014). Perceived usefulness and trust towards consumer behavior: a perspective of consumer online shopping. Journal of Asian Scientific Research, 2014, 4(10): 541-546.
Park, Y and Gretzel, U. (2010). Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools. Journal of Electronic Commerce Research, 11 (4), 342-354
Ramayah T. and Ignatius. (2005). Impact of perceived usefulness, perceived ease of use and perceived enjoymen on intention to shop online. https://ramayah.com/journalarticlespdf/impactpeu.pdf Juni 2005.
Renny, Guritno, S and Siringoringo H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchse. Procedia-Social and behavioral sciences 81 (2013) 212-216.
Selvakumar, J.J and Raghavan, N.R. (2017). Influencing of lifestyle and attitude on online shopping. Asian pacific journal of research. Vol. 1, issue LV September 2017.
Smith, T.J. (2008). Senior citizens and e-commerce websites_the role of perceived usefulness, perceived ease use, and web site usability. Informing science: the international journal of an emerging trandicipline Vol. 11 2008.
Swinyard, W dan Smith (2003). Why people (don’t) shop online: a lifestyle study of the internet consumer. Psychology & marketing, July 2003, 20, 7, 567-597.
Yulihasri, et all, (2011). Factors that influence customers buying intention on shopping online. International journal of marketing studies
Cho, Y.C and Sagynov, E. (2015). Exploring factors that affect usefulness, ease of use, trust, and purchse intention in the online environment. International Journal of management & information system-first quarter 2015, Vol. 19, Number 1.
Davis, F. D. (1993). Perceived Usefulness, Perceived Ease Of Use, and User Acceptance of
Information Technology, MIS Quarterly, 13, 983-1003.
Jiang, Z, et all (2010). Effect of interactivity on website involment and purchase intention. Journal of association for information system (JAIS) Volume 11, issue 1, pp. 34-59, Januari 2010.
Kotler, Philip dan Amstrong. 2008. Prinsip-Prinsip Pemasaran. Edisi 12.Jilid 1. Alih Bahasa Bob Sabran. Jakarta : Erlangga
Kotler, P. dan Kevin Lane Keller. (2009). Manajemen Pemasaran. Edisi 13 Jilid 1. Jakarta: Erlangga.
Li, H, Kuo, C and Russel, M. (2006). The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior. Journal of Computer-Mediated Communication. Volume 5, Issue 2. June 2006.
Lim. Y. J, et al (2014). Perceived usefulness and trust towards consumer behavior: a perspective of consumer online shopping. Journal of Asian Scientific Research, 2014, 4(10): 541-546.
Park, Y and Gretzel, U. (2010). Influence of consumers' online decision-making style on comparison shopping proneness and perceived usefulness of comparison shopping tools. Journal of Electronic Commerce Research, 11 (4), 342-354
Ramayah T. and Ignatius. (2005). Impact of perceived usefulness, perceived ease of use and perceived enjoymen on intention to shop online. https://ramayah.com/journalarticlespdf/impactpeu.pdf Juni 2005.
Renny, Guritno, S and Siringoringo H. (2013). Perceived usefulness, ease of use, and attitude towards online shopping usefulness towards online airlines ticket purchse. Procedia-Social and behavioral sciences 81 (2013) 212-216.
Selvakumar, J.J and Raghavan, N.R. (2017). Influencing of lifestyle and attitude on online shopping. Asian pacific journal of research. Vol. 1, issue LV September 2017.
Smith, T.J. (2008). Senior citizens and e-commerce websites_the role of perceived usefulness, perceived ease use, and web site usability. Informing science: the international journal of an emerging trandicipline Vol. 11 2008.
Swinyard, W dan Smith (2003). Why people (don’t) shop online: a lifestyle study of the internet consumer. Psychology & marketing, July 2003, 20, 7, 567-597.
Yulihasri, et all, (2011). Factors that influence customers buying intention on shopping online. International journal of marketing studies
Downloads
Published
2020-07-19
How to Cite
Rumbiati, R., & Heriyana, H. (2020). PENGARUH GAYA HIDUP DAN KEMUDAHAN TERHADAP MINAT BELI MAHASISWA DALAM BERBELANJA ONLINE. Jurnal Aplikasi Manajemen Dan Bisnis, 1(1), 57–65. https://doi.org/10.5281/zenodo.3953104
Issue
Section
Articles
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
1.png)
