PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang)
DOI:
https://doi.org/10.5281/zenodo.3952876Abstract
The relationship between entrepreneurial orientation, market orientation, learning orientation, competitive advantage and business performance especially food processing small businesses is interesting to study. Food processing small businesses in Palembang are the object of research with a sample of 179 people. Path analysis is used in this study to measure the amount of influence between variables. The findings of the study show that the entrepreneurial orientation variable has a significant effect on competitive advantage. Market orientation variable has no significant effect on competitive advantage. The learning orientation variable has a significant effect on competitive advantage. The competitive advantage variable has a significant effect on business performance. The results of this study can contribute to small businesses in improving business excellence and performance.References
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Eggers, F., Kraus, S., Hughes, M., Laraway, S. dan Snycerski, S. 2013. Implications of customer and entrepreneurial orientations for SME growth. Management Decision. 51(3), pp. 524-546.
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Juan, J. L., dan Zhou, K. Z. 2010. How foreign firms achieve competitive advantage in the Chinese emerging economy: managerial ties and market orientation. Journal of Business Research, 63, pp. 856–862.
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Kwak H., Jaju A., Puzakova M. dan Rocereto J. F. 2013. “The connubial relationship between market orientation and entrepreneurial orientationâ€, Journal of Marketing Theory and Practice, 21 (2), pp. 141-161.
Lamb, Charles W; Hair, Joseph F; Mcdaniel, Carl. 2001. Pemasaran. Edisi Pertama, Jakarta, Salemba Empat.
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Shane, S. dan Venkataraman, S. 2000. The promise of entrepreneurship as a field of research. Academy of Management Review. 25(1), pp. 217-226.
Stam W, dan Elfring T. 2008. Entrepreneurial orientation and new venture performance: the moderating role of intra and extraindustry social capital. Academic of Management Journal, 51 (1), pp. 97-111.
Story, V., O'Malley, L., dan Hart, S. 2011. Roles, role performance, and radical innovation competences. Industrial Marketing Management, 40, pp. 952-966.
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Theodosiou, M., Kehagias, J. dan Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management. 41(7), pp. 1058-1070.
Tovstiga, G. dan Tulugurova, E. 2009. Intellectual capital practices: a four region comparative study. Journal of Intellectual Capital, 10 (1), pp. 70-80.
Wang, C. L. 2008. Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship Theory and Practice. 32(4), pp. 635-657.
Wiklund, J. dan Shepherd, D. 2003. Knowledge-Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24, pp. 1307-1314.
Wincent, J., Thorgren, S. dan Anokhin, S. 2014. ‘Entrepreneurial orientation and network board diversity in network organizations’, Journal of Business Venturing, 29 (2), pp.327–344.
Zainul, Mohammad; Astuti, Endang Siti; Arifin, Zainul dan Utami, Hamidah Nayati. The Effect of Market Orientation toward Organizational Learning, Innovation, Competitive Advantage, and Corporate Performance (A Study at SME Sasirangan in South Kalimantan), Journal of Administrative Sciences and Policy Studies, 4 (1), pp. 1-19.
Zhao, Y., Li, Y., Lee, S.H. dan Chen, L.B. 2011. ‘Entrepreneurial orientation, organizational learning, and performance: evidence from China’, Entrepreneurship Theory and Practice, 35 (2), pp.293–317.
Becherer, R. C. and Maurer, J. G. 1997. The moderating effect of environmental variables on the entrepreneurial and marketing orientation of entrepreneur-led firms. Entrepreneurship Theory and Practice. 87(1), pp. 47-58.
Brettel, M. dan Rottenberger, J.D. 2013. ‘Examining the link between entrepreneurial orientation and learning processes in small and medium-sized enterprises’, Journal of Small Business Management, 51(4), pp. 471-490.
Dubihlela, J. 2013. Determinants of market orientation adoption among small and medium enterprises (SMEs) in South Africa. Mediterranean Journal of Social Sciences. 4(6), pp. 55.
Eggers, F., Kraus, S., Hughes, M., Laraway, S. dan Snycerski, S. 2013. Implications of customer and entrepreneurial orientations for SME growth. Management Decision. 51(3), pp. 524-546.
Ghozali, Imam. 2005. Application of Multivariate Analysis with SPSS Programme, 3th edition, Semarang, BP UNDIP.
Hung, R.Y.Y., Lien, B.Y-H., Yang, B., Wu, C-M. dan Kuo, Y-M. 2011. ‘Impact of TQM and organizational learning on innovation performance in the high-tech industry’, International Business Review, 20 (2), pp.213–225.
Johnson, J. L., Martin, K. D. dan Saini, A. 2012. The role of a firm's strategic orientation dimensions in determining market orientation. Industrial marketing management. 41(4), pp. 715-724.
Juan, J. L., dan Zhou, K. Z. 2010. How foreign firms achieve competitive advantage in the Chinese emerging economy: managerial ties and market orientation. Journal of Business Research, 63, pp. 856–862.
Kraus, S., Rigtering, J. C., Hughes, M. dan Hosman, V. 2012. Entrepreneurial orientation and the business performance of SMEs: a quantitative study from the Netherlands. Review of Managerial Science. 6(2), pp. 161-182.
Kwak H., Jaju A., Puzakova M. dan Rocereto J. F. 2013. “The connubial relationship between market orientation and entrepreneurial orientationâ€, Journal of Marketing Theory and Practice, 21 (2), pp. 141-161.
Lamb, Charles W; Hair, Joseph F; Mcdaniel, Carl. 2001. Pemasaran. Edisi Pertama, Jakarta, Salemba Empat.
Liao, S.-H., Chang, W.-J., Wu, C.-C. dan Katrichis, J. M. 2011. A survey of market orientation research (1995–2008). Industrial marketing management. 40(2), pp. 301-310.
Lumpkin, G.T. dan Dess, G.G. 2001. Linking two dimensions of entrepreneurial orientation to firm performance: the moderating role of environment and industry life cycle. Journal of Business Venturing, 16 (5), pp. 429-451.
Maes, J. dan Sels, L. 2014. ‘SMEs’ radical product innovation: the role of internally and externally oriented knowledge capabilities’, Journal of Small Business Management, 52 (1), pp.141–163.
Mahmood, Rosli dan Hanafi, Norshafizah. 2013. Learning Orientation and Business Performance of Women-Owned Small and Medium Enterprises in Malaysia: Competitive Advantage as a Mediator, International Journal of Business and Social Science, 4 (1), pp. 82-90.
Miles, M. P. dan Arnold, D. R. 1991. The relationship between marketing orientation and entrepreneurial orientation. Entrepreneurship Theory and Practice. 15(4), pp. 49-65.
Murphy, Gregory B; Trailer, Jeff. W dan Hill, Robert C. 1996. Measuring performance in entrepreneurship research, Journal of Business Research, 36 (1), pp. 15-23.
Narver, J. C. dan Slater, S. F. 1990a. The effect of a market orientation on business profitability. The Journal of Marketing. Pp. 20-35.
Narver, J. C. dan Slater, S. F. 1990b. The effect of a market orientation on business profitability. The Journal of Marketing. 54(4), pp. 20-35.
O’Sullivan, D. dan Abela, A. V. 2007. “Market ing Performance Measurement Ability and Firm Performanceâ€, Journal of Marketing, 71 (2), pp. 79-93.
Pesämaa, O., Shoham, A., Wincent, J. dan Ruvio, A.A. 2013. ‘How a learning orientation affects drivers of innovativeness and performance in service delivery’, Journal of Engineering and Technology Management, 30 (2), pp.169-187.
Raju, P., Lonial, S. C. dan Crum, M. D. 2011. Market orientation in the context of SMEs: A conceptual framework. Journal of Business Research. 64(12), pp. 1320-1326.
Rauch, A., Wiklund, J., Lumpkin, G. T. dan Frese, M. 2009. Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice. 33(3), pp. 761-787.
Real, J.C., Roldán, J.L. dan Leal, A. 2012. ‘From entrepreneurial orientation and learning orientation to business performance: analysing the mediating role of organizational learning and the moderating effects of organizational size’, British Journal of Management, pp.1-23.
Rhee, J., Park, T. dan Lee, D.H. .2010. ‘Drivers of innovativeness and performance for innovative SMEs in South Korea: mediation of learning orientation’, Technovation, 30 (1), pp. 65-75.
Sexton, D. L. dan Kasarda, J. D. (1991). State of the Art of Entrepreneurship. Boston: P.S.W Kent Publishing Co.
Shane, S. dan Venkataraman, S. 2000. The promise of entrepreneurship as a field of research. Academy of Management Review. 25(1), pp. 217-226.
Stam W, dan Elfring T. 2008. Entrepreneurial orientation and new venture performance: the moderating role of intra and extraindustry social capital. Academic of Management Journal, 51 (1), pp. 97-111.
Story, V., O'Malley, L., dan Hart, S. 2011. Roles, role performance, and radical innovation competences. Industrial Marketing Management, 40, pp. 952-966.
Sugiyono. 2010. Business Research Methods, Bandung, Alfabenta.
Theodosiou, M., Kehagias, J. dan Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management. 41(7), pp. 1058-1070.
Tovstiga, G. dan Tulugurova, E. 2009. Intellectual capital practices: a four region comparative study. Journal of Intellectual Capital, 10 (1), pp. 70-80.
Wang, C. L. 2008. Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship Theory and Practice. 32(4), pp. 635-657.
Wiklund, J. dan Shepherd, D. 2003. Knowledge-Based Resources, Entrepreneurial Orientation, and the Performance of Small and Medium-Sized Businesses. Strategic Management Journal, 24, pp. 1307-1314.
Wincent, J., Thorgren, S. dan Anokhin, S. 2014. ‘Entrepreneurial orientation and network board diversity in network organizations’, Journal of Business Venturing, 29 (2), pp.327–344.
Zainul, Mohammad; Astuti, Endang Siti; Arifin, Zainul dan Utami, Hamidah Nayati. The Effect of Market Orientation toward Organizational Learning, Innovation, Competitive Advantage, and Corporate Performance (A Study at SME Sasirangan in South Kalimantan), Journal of Administrative Sciences and Policy Studies, 4 (1), pp. 1-19.
Zhao, Y., Li, Y., Lee, S.H. dan Chen, L.B. 2011. ‘Entrepreneurial orientation, organizational learning, and performance: evidence from China’, Entrepreneurship Theory and Practice, 35 (2), pp.293–317.
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2020-07-19
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Rini, R., Lisnini, L., Maretha, F., & Pebrianti, Y. (2020). PENGARUH ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR DAN ORIENTASI PEMBELAJARAN TERHADAP KEUNGGULAN BERSAING DAN KINERJA USAHA (Studi Pada Usaha Kecil Pengolah Makanan di Kota Palembang). Jurnal Aplikasi Manajemen Dan Bisnis, 1(1), 15–26. https://doi.org/10.5281/zenodo.3952876
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